One of the biggest corporate success stories of the last decade, Google has dominated its industry. So what’s the secret? Why Google? And how? Jeff Jarvis, in his new book, What Would Google Do? takes an in-depth look at the giant and how its overwhelming success can be implemented by the rest of us. He explains that today, faced with any challenge, it might behoove us to ask, “What would Google do?”

I got an email the other day from a company asking us to do a three-way link exchange. Although I knew this sounded a little sketchy from the outset, I got on the company website just out of curiosity and found that their services/ products were totally unrelated to ours. First, for those seeking to better their search engine rankings, link exchanges, even three-way exchanges, usually do not fool Google or other search engines.

The number of mobile web users is on the rise. In 2008, approximately 577 million people used their phones to search the web or interact online. Juniper research estimates that the number of mobile web users will increase to 1.7 billion mobile web users in 2013. As this number grows, so does the urgency to optimize our websites to be search-friendly to mobile-web users.

I hate when I ask for one thing but get another. Especially when I paid for it. Consumers do not like being taken for a ride. So if you’d like to appease me (and your other potential customers) pay attention to where things went wrong in some of my more recent ill-fated encounters and how you can avoid them in your online marketing strategy.