5 Inbound Link Tips that Everyone Thinks you Know

Link-Building’s Not All About Search

At the Search Engine Strategies Conference in NYC this year, I encountered no shortage of opinions about the importance of inbound links. By and large, SMs and other industry folks agree that if you get links based on the merit of your site (that is to say, without having to pay for them), search engines see it as a testimony of your site’s quality and credibility and will reward you with better placement on the all-important SERPs.

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Earthquake and Swine Flu Outbreak Affect Global Travel Market

When arriving in Mexico to attend the 34th Annual Travel Industry Tradeshow, the largest travel tradeshow in Latin America called Tianguis Turistico, Brice Bay, the President and CEO of 10Best Solutions was greeted with the unexpected: the outbreak of swine flu and a 5.6 magnitude earthquake striking only 43 miles northeast of Acapulco, Mexico.  Both of these tragedies are having numerous affects on the travel industry both globally and in Mexico.

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Twitalyzer: What Are Your Tweets Worth?

Twitter. It’s an understatement to say it’s everywhere. Looking for a sure way to tell if something’s quickly becoming main stream? Watch the news. With commentators on CNN, MSNBC and Fox News mentioning Twitter on an hourly basis, you can be certain it’s quickly becoming part of our zeitgeist. Why, some shows (Rick Sanchez) are entirely built around the idea of quick, social media for information sharing. Twitter’s also a powerful marketing tool and is obviously a way to build or mar your brand image.

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How to Creatively Market your Business in the Recession

Is your business finding fresh ways to reach your customers during this economic recession? Businesses who are trying to do things the way they always have may be missing out on the opportunity to attract new customers in our changing economy. Now is the time for creative entrepreneurs to rise up who can find new ways to market their business and implement effective strategies to target consumers.

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Marketing Tactics for CVB Websites

Convention and Visitors Bureau websites must drive online traffic as well as interest potential travelers to visit their city.  The more visitors CVBs can attract to their websites, the more local businesses will see the value of being listed on the local CVB website. So, how do CVBs increase website traffic and grow their business? Having an accessible, attractive CVB website is a great start, but the CVB director of marketing should consider the use of search engine optimization and custom content as a means to grow business. There are two crucial elements for any website:

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