My colleague, Eric Ingrand, just attended an Eye for Travel Conference. One of the speakers was a woman named Barbara Pezzi from Swiss Hotels and Resorts who talked about using web analytics to evaluate the best online marketing strategies for your business. According to Pezzi’s research, many consumers are unhappy with the content on travel websites. As a travel or destination company, it is important to understand how to reach your customers through the content on your website as well as through your advertizing choices and marketing initiatives.

The popularity of blogs and social media sites like Twitter, friendfeed, digg, facebook, youtube and others have exploded making the internet full of live-time user generated content.