Microsoft and Yahoo Partner to Combat Google

Microsoft and Yahoo have reached an agreement to partner in online search and advertising to try and quell Google’s domination of the online world. Microsoft will handle the search technology allowing them to run more searches through their new and improved engine Bing. Yahoo, on the other hand, will focus its efforts on audience properties, display advertising and mobile technology, according to Yahoo CEO Carol Bartz.

Read The New York Times article here.

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When Pets Fly: Pet-Only Airline Targets Niche Audience

According to the American Pet Products Association’s latest industry statistics, some 62% of American households own a pet. Pet owners spend countless dollars each year to pamper and protect their beloved pets doling out a staggering $43.2 billion in 2008. There’s food, vet care, grooming, boarding, toys, treats and… airline tickets?

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Reviews and Rankings: Positive Feedback Influences Position

It’s no secret that the major search engines aggregate business reviews in their algorithms for SERPs. 10Best Solutions works hard to integrate carefully optimized copy in our clients’ websites. However important, optimization can only take your business so far. We can’t ensure your customer enjoys an ideal stay and then shares that positive feedback with the online community. Third-party-site reviews work in conjunction with our optimized copy and influence results, particularly in local search. No reviews (or, even worse, bad reviews) can hurt your overall rankings. What’s a GM to do?

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10Best Solutions Announces Partnership with Oban Multilingual

10Best Solutions announces a partnership with Oban Multilingual to offer both localized multilingual search engine optimization (SEO) and English SEO to clients in the travel and hospitality industries.

With 70% of online searches taking place outside the U.S., it is becoming increasingly important that hotels and travel companies market their business in multiple target languages to reach a global audience.

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Don’t Know Where You Are? Google Does

Bear Grylls could benefit from Google’s latest mapping technology.

The daring outdoorsman from Discovery Channel’s Man vs. Wild volunteers to have himself airlifted and dropped in the middle of no where without food, water, any idea where he is, or any idea where he’s going. Don’t you hate it when that happens?

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