How to Reach Customers: 3 Easy Social Media Intiatives to Start Today

Everyone in the hospitality biz is abuzz with the importance of social media for driving traffic, managing reputation, connecting with customers and ultimately increasing sales. But there is an awful lot to keep track of out there. Where do you start? What do you do? How do you do it with little to no budget or staff?

Easy.

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Social Media and the Military

Earlier this month The Pentagon ordered a review of its use of social media and its potential threat to compromise national security. Results of an investigation analyzing the potential benefits and risks of social media in the military will be released in September.

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Google’s Caffeine and the Fight for High Search Rankings Online

Today, the tech world is abuzz about Google’s new, next-generation search infrastructure called “Caffeine.” This new search engine is still in the finishing stages, and Google is asking for developer feedback. If you try it out, you will notice it is super fast—but it is difficult to pick up on the changes that Google’s Caffeine brings to your searches.

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