The EnVeritas Blog

  • EnVeritas Group Hires Chief Operating Officer

    Greenville, SC – EnVeritas Group announced today that the company has hired Jennie Fowler as the chief operating officer. She brings nearly 20 years of leadership experience within the business technology and project management fields. Fowler joins the content marketing firm from Acumen IT based out of Greenville, SC where she was the firm’s chief process officer for over two years. Her Strategic Services division within Acumen IT provided cutting edge consulting to businesses.

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  • High Return on Branded Content in 2011

    In a recent study done by the Custom Content Council branded content spend reached an all-time high in 2011.

    With publication budgets increasing by 68% in 2011 over 2010, the study noted that 26% of the overall spend was on branded content and 39% of respondents favored electronic content over print and other forms. Interestingly enough, the study did note a significant trend away from traditional marketing to branded content.

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  • How Google Panda Update has Changed SEO Practices

    In a recent article on Wordtracker’s academy blog, Mark Nunney addresses what he calls “the new SEO” in an excerpt from his new book, SEO for Profit. 

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  • Localization is crucial for global content

    When Apple unveiled the new iPhone 4S back in October, one of the most talked about features was the personal assistant Siri, which helps users do everything from make phone calls to schedule reminders.

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  • EnVeritas Group Awarded New Contract from Sun Country Airlines

    Greenville, SC – Award-winning Sun Country Airlines has chosen Enveritas Group to assist in the management of their new site www.suncountry.com. Enveritas Group will be assisting in researching, writing and editing local information about cities that Sun Country Airlines serves. Helpful information like destination overviews, city tips, hotel and restaurant suggestions, local events, weather and airport information will be created for the new Sun Country website.

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  • EnVeritas Group Wins Two Pearl Awards from Custom Content Council

    Greenville, SC – The Custom Content Council presented the EnVeritas Group with two Pearl Awards for work the firm did on behalf of its client, Carlson. The Pearl Awards celebrate excellence in custom content, across print, digital and other media platforms. Custom content providers both small and large, which produced B2B and B2C programs across multiple outlets, submitted a record 638 entries in 30 categories.

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  • Content, Distribution are Most Important to Blogs

    At the recent Power of eMarketing Conference in Providence, Rhode Island, the EVG team attended a session with Chris Baggott CEO and Co-Founder of Compendium.

    The session addressed the importance of blogging for companies, and more specifically how it can help attract customers via relevant content.

    Baggott began the session by discussing how the first generation of bloggers mostly talked about their interests, while the second generation moved into more thoughtful blogging.

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  • Occupy Wall Street in Clear Need of Content Strategy

    I traveled to New York this week with several colleagues to attend the Custom Content Council’s Pearl Awards. It’s the custom content industry’s highest honors and we were thrilled to participate for the first time and accept two Pearl Awards for the work we did on behalf of our client, Carlson.

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  • User-Focused Content and Optimization Crucial for Landing Pages

    In October, several staff members from EnVeritas Group attended the Power of eMarketing Conference in Providence, Rhode Island. Although our team participated in a number of panels and breakout sessions, one of particular note was the panel on search landing pages.

    The discussion panel included Kevin Buerger, Vice President of Client Services at Jellyfish; Jo Stumpner, PPC Marketing Director at Top Floor Technologies; and Stephen Guerra, eMail Communications Strategist at SILVERPOP.

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  • InterContinental Hotels Group Invests in Improved Websites

    Recently one of our clients, InterContinental Hotels Group (IHG), introduced what it calls the “most powerful website guarantee ever by a global travel company”. The new guarantee ensures that guests who find a qualifying, lower room price for an IHG hotel elsewhere online will receive both a price match for the length of their stay and their first night free.
    IHG
    But the new guarantee isn’t the only way IHG is attempting to attract travelers to its websites.

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