Google

Health and Google: A Unique Search Experience

May 7, 2013
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The percentage of people who use internet search to find health information is enormous. According to a September 2012 survey, 72% of people used the internet to find health information, and the vast majority begins with a search engine versus an actual website. As a search specialist for the most popular health site online, my [...]

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How Does Search Work?

March 15, 2013
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On March 1st Google launched an interactive web page to explain How Search Works. While the wizard doesn’t reveal all his secrets, the engaging graphics, mind-boggling numbers, and pop-up explanations demystify the search experience. According to Google, every day the search engine gets more than one billion queries from 181 countries in 146 languages. And [...]

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Google + Yahoo Ad Deal Grows Online and Mobile Advertising Options

March 1, 2013
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If you haven’t tapped into your Google Adwords account in a while, or you keep putting off that conversation about mobile advertising, then pay close attention to this announcement from Yahoo on February 6th: “Today, we’re excited to announce that we recently signed a global, non-exclusive agreement with Google to display ads on various Yahoo! [...]

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Link Spam Catches Congressional Eye

October 11, 2012
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Senator Jay Rockefeller IV (D-WV), grandson of oil tycoon John D. Rockefeller and Chairman of the Committee on Commerce, Science and Transportation, is currently conducting an investigation of companies that misrepresent their products and services. As part of the investigative efforts, the committee notified Google’s Matt Cutts, Shashi Seth of Yahoo and others about, “[A] [...]

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Google is Changing SEO Strategies

September 7, 2012
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Recent changes by Google are changing SEO strategies that have worked in the past. Here’s the latest info you’ll need if you and your website hope to keep up with the latest shifts in the big G’s world of SEO and search. New Perspectives and Changing SEO Strategies Karon Thackston’s recent blog post, Matt Cutts [...]

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Google as Publisher? Why Not?

August 16, 2012
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When news broke this week about Google’s purchase of Frommer’s online travel guides, the immediate discussions around here involved how coolly the search giant would integrate Frommer’s general travel information with the Zagat content Google purchased last August. Google+ Local (and Google Maps) will certainly be an obvious benefactor of this content marriage (kind of [...]

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Agile Creativity a Boon to People-Focused Content

August 13, 2012
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Several months ago at SES NYC, I had the opportunity to attend a session led by Jon Ball of Page One Power (@linkbuildingjon) that focused heavily on the how-tos of developing a successful link-building campaign. One concept in particular, on which Jon provided his own, unique spin, resonated because it mirrored the underlying principal of [...]

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Help Google “See” Your Images

June 21, 2012
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The topic of search engine optimization often centers on a webpage’s ranking on a regular Google search. But have you ever looked to see where your photos are ranking? Google has an advanced algorithm and bot just for crawling images online, and this is another opportunity for your site to come out on top. First, [...]

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From Google Places to Google+ Local

June 7, 2012
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Since 2010 Google Places has been giving your small business the chance to create an online presence and build future customer confidence by offering consumers essential information, such as your location and hours as well as the all important, user-generated content like images of products and reviews of service. Now, with the introduction of the [...]

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Link Building 101: Create a Strong Sense of Community

June 5, 2012
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Earlier this week I attended Jon Ball’s webinar on link building in search of some new Penguin-friendly strategies. But amidst the suggestions of where and how to post links, a bigger picture began to develop: link building is as much about your product’s or industry’s community as it is about the URL you share. In [...]

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