I too am an avid Googler. Both in the office and out. In fact, it’s never more evident than in the summer when I’m darting to a postage stamp size spot of unoccupied sand on our yearly family beach trip with my oversized Google beach towel tucked proudly into my beach bag. In fact, if my memory serves correctly, just last summer I arrogantly proclaimed my beach towel to be the coolest one around. Well, cool at least for the over 30 crowd who likes to spend their free time figuring out how to please the search engine gods. Bottom line though, I use Google all the time for every search.

One of the biggest corporate success stories of the last decade, Google has dominated its industry. So what’s the secret? Why Google? And how? Jeff Jarvis, in his new book, What Would Google Do? takes an in-depth look at the giant and how its overwhelming success can be implemented by the rest of us. He explains that today, faced with any challenge, it might behoove us to ask, “What would Google do?”