Google

Google Quality Raters and Penguin 2.0

May 24, 2013
Thumbnail image for Google Quality Raters and Penguin 2.0

Google makes no secret about their agenda to eliminate SERP spam and deliver users the best, most relevant results to their search queries, whether they be “best Cuban sandwich in Tampa” or “what is a pressure transducer?” That said, I’d like to devote a little space to discuss two topics that have been “hot” around [...]

Read the full article →

Health and Google: A Unique Search Experience

May 7, 2013
Thumbnail image for Health and Google: A Unique Search Experience

The percentage of people who use internet search to find health information is enormous. According to a September 2012 survey, 72% of people used the internet to find health information, and the vast majority begins with a search engine versus an actual website. As a search specialist for the most popular health site online, my [...]

Read the full article →

How Does Search Work?

March 15, 2013
Thumbnail image for How Does Search Work?

On March 1st Google launched an interactive web page to explain How Search Works. While the wizard doesn’t reveal all his secrets, the engaging graphics, mind-boggling numbers, and pop-up explanations demystify the search experience. According to Google, every day the search engine gets more than one billion queries from 181 countries in 146 languages. And [...]

Read the full article →

Google + Yahoo Ad Deal Grows Online and Mobile Advertising Options

March 1, 2013
Thumbnail image for Google + Yahoo Ad Deal Grows Online and Mobile Advertising Options

If you haven’t tapped into your Google Adwords account in a while, or you keep putting off that conversation about mobile advertising, then pay close attention to this announcement from Yahoo on February 6th: “Today, we’re excited to announce that we recently signed a global, non-exclusive agreement with Google to display ads on various Yahoo! [...]

Read the full article →

Link Spam Catches Congressional Eye

October 11, 2012
Thumbnail image for Link Spam Catches Congressional Eye

Senator Jay Rockefeller IV (D-WV), grandson of oil tycoon John D. Rockefeller and Chairman of the Committee on Commerce, Science and Transportation, is currently conducting an investigation of companies that misrepresent their products and services. As part of the investigative efforts, the committee notified Google’s Matt Cutts, Shashi Seth of Yahoo and others about, “[A] [...]

Read the full article →

Google is Changing SEO Strategies

September 7, 2012
Thumbnail image for Google is Changing SEO Strategies

Recent changes by Google are changing SEO strategies that have worked in the past. Here’s the latest info you’ll need if you and your website hope to keep up with the latest shifts in the big G’s world of SEO and search. New Perspectives and Changing SEO Strategies Karon Thackston’s recent blog post, Matt Cutts [...]

Read the full article →

Google as Publisher? Why Not?

August 16, 2012
Thumbnail image for Google as Publisher? Why Not?

When news broke this week about Google’s purchase of Frommer’s online travel guides, the immediate discussions around here involved how coolly the search giant would integrate Frommer’s general travel information with the Zagat content Google purchased last August. Google+ Local (and Google Maps) will certainly be an obvious benefactor of this content marriage (kind of [...]

Read the full article →

Agile Creativity a Boon to People-Focused Content

August 13, 2012
Thumbnail image for Agile Creativity a Boon to People-Focused Content

Several months ago at SES NYC, I had the opportunity to attend a session led by Jon Ball of Page One Power (@linkbuildingjon) that focused heavily on the how-tos of developing a successful link-building campaign. One concept in particular, on which Jon provided his own, unique spin, resonated because it mirrored the underlying principal of [...]

Read the full article →

Help Google “See” Your Images

June 21, 2012
Thumbnail image for Help Google “See” Your Images

The topic of search engine optimization often centers on a webpage’s ranking on a regular Google search. But have you ever looked to see where your photos are ranking? Google has an advanced algorithm and bot just for crawling images online, and this is another opportunity for your site to come out on top. First, [...]

Read the full article →

From Google Places to Google+ Local

June 7, 2012
Thumbnail image for From Google Places to Google+ Local

Since 2010 Google Places has been giving your small business the chance to create an online presence and build future customer confidence by offering consumers essential information, such as your location and hours as well as the all important, user-generated content like images of products and reviews of service. Now, with the introduction of the [...]

Read the full article →