InterContinental Hotels Group Invests in Improved Websites

Recently one of our clients, InterContinental Hotels Group (IHG), introduced what it calls the “most powerful website guarantee ever by a global travel company”. The new guarantee ensures that guests who find a qualifying, lower room price for an IHG hotel elsewhere online will receive both a price match for the length of their stay and their first night free.
IHG
But the new guarantee isn’t the only way IHG is attempting to attract travelers to its websites.

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Quality Web Operations & Content = A Win for Hospitality Sites

I ran across a great article recently published by Hotelmarketing.com that underscores how important Web operations are for Marriott.com. Many years ago, Marriott's marketing strategists developed a clear understanding of how essential investing time, energy and resources in Web operations can be.

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And this above all: To thine customers be true!

Far be it for me to mangle one of my favorite Shakespearean quips, but honesty and truthfulness on the Web appear to be major issues these days. Consider the well-documented JCPenney fiasco from this past winter, or the general carnage and subsequent outrage that resulted from Google’s most recent adjustments in April.

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When Pets Fly: Pet-Only Airline Targets Niche Audience

According to the American Pet Products Association’s latest industry statistics, some 62% of American households own a pet. Pet owners spend countless dollars each year to pamper and protect their beloved pets doling out a staggering $43.2 billion in 2008. There’s food, vet care, grooming, boarding, toys, treats and… airline tickets?

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Online Travel Trends to Help Improve your Hotel Business

I listened to a webinar last week put on by HOTELS magazine and VFM Leonardo called “Merchandising your Hotel Online.” I hope you can benefit from some of the statistics that were shared.

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How to Creatively Market your Business in the Recession

Is your business finding fresh ways to reach your customers during this economic recession? Businesses who are trying to do things the way they always have may be missing out on the opportunity to attract new customers in our changing economy. Now is the time for creative entrepreneurs to rise up who can find new ways to market their business and implement effective strategies to target consumers.

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Meeting the Travel Needs of your Customers in a Down Economy:

Even when the economy is bad, people still want to travel—they may just do it in a more financially viable fashion than in the past years, but people are still looking for hotels, cruises, airplane tickets and great travel destinations. How is your business meeting the financial challenges of your potential customers?

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