User-Focused Content and Optimization Crucial for Landing Pages

In October, several staff members from EnVeritas Group attended the Power of eMarketing Conference in Providence, Rhode Island. Although our team participated in a number of panels and breakout sessions, one of particular note was the panel on search landing pages.

The discussion panel included Kevin Buerger, Vice President of Client Services at Jellyfish; Jo Stumpner, PPC Marketing Director at Top Floor Technologies; and Stephen Guerra, eMail Communications Strategist at SILVERPOP.

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