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5 Inbound Link Tips that Everyone Thinks you Know
Link-Building’s Not All About Search
At the Search Engine Strategies Conference in NYC this year, I encountered no shortage of opinions about the importance of inbound links. By and large, SMs and other industry folks agree that if you get links based on the merit of your site (that is to say, without having to pay for them), search engines see it as a testimony of your site’s quality and credibility and will reward you with better placement on the all-important SERPs.
ShareThisHow to Get Quality Links for Your Business
I got an email the other day from a company asking us to do a three-way link exchange. Although I knew this sounded a little sketchy from the outset, I got on the company website just out of curiosity and found that their services/ products were totally unrelated to ours. First, for those seeking to better their search engine rankings, link exchanges, even three-way exchanges, usually do not fool Google or other search engines.
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