Facebook Strikes Back with Video Chatting

Facebook today announced the launch of several new chat features that software engineer Philip Su says are indicative of the social platform's commitment to "make it easier to have one on one conversations with your friends." In the announcement, posted by Su on Facebook's blog, he identifies several improvements to Facebook's messaging feature that will have the folks working on ShareThis

Social Media and Ethics: The Twitter Firestorm

There’s a firestorm raging on the Internet and Twitter – the ability to make one’s voice heard about what’s happening in the world is indeed powerful.

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Google+ Nudges into Facebook’s Space ... Is Microsoft Next?

On Tuesday of this week, Google revealed that it was jumping into the social network pool with both feet, announcing the test launch of what many experts regard as a very Facebook-like social networking service called Google+.

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Yahoo! Sells Delicious to AVOS

Chad Hurley and Steve Chen, who started the successful video platform YouTube, completed the purchase of Delicious, a web-based article bookmarking site whose value peaked around 2005 (when Yahoo! bought it for $30 million) but has fallen over the last few years.

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@Bronx Cobra - A Social Media Sensation

In 34 tweets between 9:44am Mar 28th and 9:30am March 29th, @BronxZoosCobra gained more than 35,000 Twitter followers and become a national news sensation. By 1pm on March 30th, that number had jumped to an amazing 142,961 followers. A Google search for “Bronx” that same afternoon turned up “cobra” as the second suggested search term andScreenshot of today's Bronx-Related Search Suggestions “twitter” as the fourth.

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Reviews and Rankings: Positive Feedback Influences Position

It’s no secret that the major search engines aggregate business reviews in their algorithms for SERPs. 10Best Solutions works hard to integrate carefully optimized copy in our clients’ websites. However important, optimization can only take your business so far. We can’t ensure your customer enjoys an ideal stay and then shares that positive feedback with the online community. Third-party-site reviews work in conjunction with our optimized copy and influence results, particularly in local search. No reviews (or, even worse, bad reviews) can hurt your overall rankings. What’s a GM to do?

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Social Media Influences Search Engine Rankings

According to Loren Baker at the Search Engine Journal, social media interaction, online reviews and user generated content have a direct effect on search engine rankings. Search engines are now using social algorithms and trends to determine quality sites.

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Advanced Twitter Search Feature Coming Soon

Twitter.com is heading for some changes with a new search feature that is going to crawl posted links on twitter and index them for search. This is going to create a real-time search engine that will allow users to have better access to the live conversations and sites shared on twitter.

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Twitalyzer: What Are Your Tweets Worth?

Twitter. It’s an understatement to say it’s everywhere. Looking for a sure way to tell if something’s quickly becoming main stream? Watch the news. With commentators on CNN, MSNBC and Fox News mentioning Twitter on an hourly basis, you can be certain it’s quickly becoming part of our zeitgeist. Why, some shows (Rick Sanchez) are entirely built around the idea of quick, social media for information sharing. Twitter’s also a powerful marketing tool and is obviously a way to build or mar your brand image.

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Meeting the Travel Needs of your Customers in a Down Economy:

Even when the economy is bad, people still want to travel—they may just do it in a more financially viable fashion than in the past years, but people are still looking for hotels, cruises, airplane tickets and great travel destinations. How is your business meeting the financial challenges of your potential customers?

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Connecting Emotionally with Consumers in a Time of Crisis

I recently watched a webinar hosted by Marc Gobe, an expert in consumer trends/brand strategy. He emphasized both the importance of emotion in marketing and how emotion effects our brands. The world is an inherently emotional place; in our marketing, we need to look at how emotions affect consumer mindset and why. Gobe points to fear and hope as the strongest emotions that influence consumption. The way in which we allow either of these two emotions to dominate our marketing strategy determines our future and the future of our brands.

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Racing the Dalai Lama: Introducing your Boss to Social Media

When the Dalai Lama hits the social media scene before your corporate social media strategy is in place, know this: You are so far behind the times, His Holiness is running laps around you in the race to reach the masses.

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YouTube to Market your Business

Looking to promote your business via social media? YouTube is a cheap (hey, there’s no cost for placement and a video can be quite inexpensive to create) and potentially valuable way to help your content travel and help your business grow. And — let’s face it — YouTubing is a blast.

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What's All This Fuss About Twitter?

Did you know that twitter is becoming so popular that companies are outsourcing for a ‘twit’? What is our world coming to? In this fast-paced environment where social media is allowing everyone to connect with everyone, it is becoming vital for businesses to get their brand out on the social networks and interact with their customers. According to an article in 4Hoteliers, several of Generation Y’s top values are:

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Google's Solution to Duplicate Content Sparks Debate at SES London

Google’s February 12th announcement of the new ‘rel=“canonical”’ tag as a simple solution to duplicate content woes sparked heated debate at SES London the following week.

Just five days after the announcement, presenters and attendees alike had already formed strongly opposing views on the new tag and its functionality. Some see it as a beneficial quick fix while others see it as a veil over bigger problems. Below is a rundown of the argument against the use of the new tag. But first, what exactly is the ‘rel=”canonical”’ tag?

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E-Newsletters are Back in Style<p>With the current hype for companies to get involved on social media sites like facebook, twitt

With the current hype for companies to get involved on social media sites like facebook, twitter, flickr and other interactive websites, traditional methods of connecting with customers can become overlooked. Studies show that e-newsletters and emails are cost-effective marketing tools. Reaching customers through their email inbox is coming back 'in-style,’ so to speak. According to Business Week, e-newsletters are going to be a bigger focus this year.

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Chicken is Not Tofu: How to be Upfront and Not Confuse Consumers Online

I hate when I ask for one thing but get another. Especially when I paid for it. Consumers do not like being taken for a ride. So if you’d like to appease me (and your other potential customers) pay attention to where things went wrong in some of my more recent ill-fated encounters and how you can avoid them in your online marketing strategy.

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