Thoughts from PhoCusWright@ITB 2011

Our European team is working day and night to stay on top of the latest trends and technology, particularly in the travel and tourism arena. Most recently, Eric Ingrand attended PhoCusWright@ITB Europe – the largest travel trade fair in the world – in Berlin March 11-14 and came back with a wealth of knowledge and great new ideas for our company.

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Search, Social Media and Travel Technology

The Travel Technology Show billed itself as a landmark event providing technology solutions for the travel industry. Eric Ingrand, 10Best Solution’s Business Development Director, attended this European event and gleaned useful information related to some of the biggest trends and technology fueling today’s increasingly competitive travel/hospitality industry.

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Meeting the Travel Needs of your Customers in a Down Economy:

Even when the economy is bad, people still want to travel—they may just do it in a more financially viable fashion than in the past years, but people are still looking for hotels, cruises, airplane tickets and great travel destinations. How is your business meeting the financial challenges of your potential customers?

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Travel Market and Paid Search

At the Travel Technology Show, Eric also attended a talk on PPC and the travel industry. Neil McCarthy of the Latitude Group explains that PPC is an integral part of building a successful SES campaign.

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SEO and Pillow Mints

Hotels strive to offer the best, to exceed in their niche. What, then, is the best? Depending on the targeted clientele and brand identity, the best can be anything from a heated indoor pool to triple sheeted beds. A family friendly property may offer discounts for children, free meals, special promotions with local amusement parks and free cookies. Boutique hotels provide personalized, even quirky accommodations. Looking to lodge in a tree or curl up under the Australian desert? There’s a hotel for you.

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