Bill Hunt at Search Engineland has an interesting how-to guide for site owners hoping to get their content listed on Baidu, China's #1 search engine.

A recent ComScore report showed that Baidu had more than 8 billion searches in June, making iBill Hunt at Search Engineland has an interesting how-to guide for site owners hoping to get their content listed on Baidu, China's #1 search engine.

A recent ComScore report showed that Baidu had more than 8 billion searches in June, making its penetration in China 76%. Google's penetration in China? Just under 20%.

It should come as no surprise, then, that marketers are jumping to get some face time Baidu. Can it be done? Here are Hunt's tips for getting ranked on Baidu:

1. Language - The site must be in Chinese

2. Hosting - The site should be hosted in China

3. Content - Text should be at the top of the page because the crawlers don't always scan the full page

4. Flash - Just as with Google, Flash is not friendly to Baidu's crawlers

So who should be worried about ranking on Baidu?

Hotels with properties in China should consider taking steps to improve odds of being ranked on Baidu. Likewise, hotels with properties outside China that are marketing to a Chinese audience would also benefit greatly from appearing in the country's number 1 search engine.

For more on Baidu, see Bill Hunt's full article here.