When is search engine optimization like a bartender? When SEO guru Jill Whalen says it is.

When is search engine optimization like a bartender? When SEO guru Jill Whalen says it is.

Whalen's latest article on Search Engineland entitled "Cheers to SEO: How it Pays to Be Optimized" looks at three basic rules of quality website optimization in the context of what makes a quality bartender.

If you've never considered whether or not your local bartender is "optimized" or not, check out Whalen's comparisons below and see how your bartender--and your website--stack up.

1. SEO shouldn't turn people off... and neither should a bartender.

2. SEO can't be faked... and neither can bartending.

3. SEO is hard work... and so is bartending.

Overall, it seems Whalen is arguing in favor of a genuine sense of authenticity for both a quality bartender and a quality website. Authenticity, accuracy and truth above all else.

We'll drink to that.