Google is currently testing a comment search feature on YouTube that signals a continued emphasis on user-submitted content in online search results. People want to hear what other people have to say. Plain and simple. And they need a way to find it. Enter comment search.

The feature is still new and not easy to find on the site. To play around with it, click here (change the search to any phrase).

So say I'm interested in hearing what others have to say about "hotels in New York." I get one result pulled from a comment on a Ramones guitar cover remake. Obscure, right? The point is that people are talking and they're talking everywhere. Even on a home clip of a guy playing around in his living room.

The search only pulls comments from the past 7 days so they remain relevant. As this feature is enhanced and improved it will be an asset to companies working to monitor their brand mentions online and uphold a positive reputation.

Have you utilized the new YouTube comment search feature? Is it useful?