Gone are the days of leisurely mornings spent sipping coffee and reading the paper. These days people want their news now (online or on their phones) and they need a logical way to sort through it all on the go. Enter Google Fast Flip. The latest from everyone's favorite Internet giant is a collection of branded news articles organized by section, most viewed, trending topics, etc.

Though still in development, the basic features are functioning. The main page lists top headlines or allows you to sort by section. You can also enter terms into the search bar to narrow the results. Once at the story level, readers can like the article, share it on Facebook, Twitter, etc. or email it to a friend.

A mobile-friendly version of Fast Flip is also in the works.

So what does it mean for you? If you're simply a reader seeking information, Google Fast Flip may help simplify the search process (though I'd say they've still got a way to go before the search feature is up to par with Google News). If you are a business being discussed in the news, get ready for those stories (good and bad) to reach more people more quickly. Are you keeping up with your brand reputation online? Now would be a good time to start.

Will you abandon your morning paper (and black ink fingers) for news in Google Fast Flip? Or are you committed to the older tradition?